SEO Krona Impulse
SEO Сase Studies Medavita
MEDAVITA is the official representative of the Italian cosmetics brand. Developments and unique formulas of cosmetic and care products, at the heart of all products are only natural ingredients.
When we got acquainted with the site, we found out that the entire structure of the site was created according to the brand catalog, where the landing pages were the names of the product lines. This did not meet the demand from customers, because they were looking for professional products for their qualities and methods of application. Also, problems with the language version of the site were identified.
problem
main problem
- There were no relevant landing pages.
- Missing content, meta tags throughout the site.
- The technical optimization of the site was low (the site took a long time to load, there were mistakes in page layout).
- Weak site structure.
- Problems with indexing the Ukrainian version of the site, images.
- There was no micro-markup.
- Outdated and awkward design.
- The domain had a small number of subject links.
Overview
Summary
Summary
by 498.56%
increased traffic
5 times
more orders
11 times
increased site visibility
more than 500
relevant keywords
Solution
Solution: Analysis and Enhancement
We started from conducting a deep audit of the brand Instagram account, having defined both critical issues & boosting opportunities. Then we proceeded to create & have a brand account development strategy for 1 year approved. The strategy was accompanied with the detailed rubricated content plan & corporate identity for the Instagram account. The set goals were reached already one week later with KPIs being kept high without using any paid or black promotion methods – only through proper visual & conceptual positioning.
Key improvements included:
- Identifying and fixing a checkout bug
- Customizing eCommerce features for stability
- Sorting and modifying necessary site files
- Upgrading MySQL
- Adding excise tax functionality to one store
- Enhancing the discount calculator’s performance
Reach after 1 week +571,9%
content interactions +22,7%
profile visits +48,8%
web-site clicks +44,4%
Reach after 1 week +571,9%
content interactions +22,7%
profile visits +48,8%
web-site clicks +44,4%
Workflow
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