SEO Krona Impulse

SEO Krona Impulse

The company “Krona Impulse” LLC is a leading company in the field of providing industrial and municipal facilities with solid fuel, in particular, pellet from sunflower husk. The client had a landing page for an advertising campaign. To promote the site in Ukraine, the client decided to create a completely new site.

problem

main problem

  • New domain.
  • Lack of landing pages, site structure.
  • Lack of content.
  • There was no micro-markup.
  • Lack of links.

Case studies

Client Stories

Software development case studies
ERP success stories
CRM project results
Client projects

Workflow

The company’s website was completely created with 0 by our web studio. Having data from an advertising campaign, we were able to develop a structure, set up landing pages with a clear and working sales funnel on the site.

Workflow

01
The first stage – it was decided to create a completely new website.
02
The second stage – texts are written and pictures for description are created.
03
The third stage – monthly work is underway to increase the link mass, collect and post reviews from customers, increase the authority of the site. This strategy yields stable results, where the positive dynamics of the entire project is clearly visible.

SEO Сase Studies Medavita

SEO Сase Studies Medavita

MEDAVITA is the official representative of the Italian cosmetics brand. Developments and unique formulas of cosmetic and care products, at the heart of all products are only natural ingredients. When we got acquainted with the site, we found out that the entire structure of the site was created according to the brand catalog, where the landing pages were the names of the product lines. This did not meet the demand from customers, because they were looking for professional products for their qualities and methods of application. Also, problems with the language version of the site were identified.

problem

main problem

  • There were no relevant landing pages.
  • Missing content, meta tags throughout the site.
  • The technical optimization of the site was low (the site took a long time to load, there were mistakes in page layout).
  • Weak site structure.
  • Problems with indexing the Ukrainian version of the site, images.
  • There was no micro-markup.
  • Outdated and awkward design.
  • The domain had a small number of subject links.

Overview

Summary

The dynamics of impressions and clicks in Google is visible – traffic increased by 498.56%
More than 500 relevant keywords were selected for the site
Implementation of a new menu design, new categories
Conversion funnels have been set up. And the number of orders has increased 5 times
More than 30 new landing pages were created, which increased the visibility of the site by 11 times.
Implementation of a strategy for obtaining high-quality and thematic links

Promotion

Promotion steps

The first stage is the analysis of client information, marketing research of the market and competitors’ websites

The second stage is the selection of a semantic core and the development of a promotion strategy, its clustering

The third stage is making edits to the work of the site (we have distributed the products in separate sections, created a sitemap, registered unique meta-data). In just 6 months of work, the site achieved the TOP search rankings

The second stage is the selection of a semantic core and the development of a promotion strategy, its clustering

The third stage is making edits to the work of the site (we have distributed the products in separate sections, created a sitemap, registered unique meta-data). In just 6 months of work, the site achieved the TOP search rankings

Solution

Solution: Analysis and Enhancement

We started from conducting a deep audit of the brand Instagram account, having defined both critical issues & boosting opportunities. Then we proceeded to create & have a brand account development strategy for 1 year approved. The strategy was accompanied with the detailed rubricated content plan & corporate identity for the Instagram account. The set goals were reached already one week later with KPIs being kept high without using any paid or black promotion methods – only through proper visual & conceptual positioning.

Key improvements included:

  • Identifying and fixing a checkout bug
  • Customizing eCommerce features for stability
  • Sorting and modifying necessary site files
  • Upgrading MySQL
  • Adding excise tax functionality to one store
  • Enhancing the discount calculator’s performance
Reach after 1 week +571,9%
content interactions +22,7%
profile visits +48,8%
web-site clicks +44,4%
Reach after 1 week +571,9%
content interactions +22,7%
profile visits +48,8%
web-site clicks +44,4%
Reach after 1 week +571,9%
content interactions +22,7%
profile visits +48,8%
web-site clicks +44,4%

Workflow

01
Audit of the Instagram account & defining user profiles
02
Design of basic corporate identity & visual concept
03
Crafting the content of the account (bio, highlights, feed)
04
Design and publishing visual & text content in the account on a monthly basis
05
Setting up & running test promo campaigns
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