We started from conducting a deep audit of the brand Instagram account, having defined both critical issues & boosting opportunities. Then we proceeded to create & have a brand account development strategy for 1 year approved. The strategy was accompanied with the detailed rubricated content plan & corporate identity for the Instagram account. The set goals were reached already one week later with KPIs being kept high without using any paid or black promotion methods – only through proper visual & conceptual positioning.
Key improvements included:
- Identifying and fixing a checkout bug
- Customizing eCommerce features for stability
- Sorting and modifying necessary site files
- Upgrading MySQL
- Adding excise tax functionality to one store
- Enhancing the discount calculator’s performance
Reach after 1 week +571,9%
content interactions +22,7%
profile visits +48,8%
web-site clicks +44,4%